Is it just me, or were GoDaddy's ads last night the most hateful and misogynistic things we've seen on TV since the Republican Campaign last fall? They really ought to inspire some backlash. GoDaddy's customer base can't be entirely composed of drunken frat boys, can it?
On the other hand, I really liked PETA's rejected ad.
I know people disagree with me about this, but I've always found PETA's use of sexuality to draw attention to the plight of animals to be legitimate.
Monday, February 02, 2009
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Yeah, watching those ads with my 14 year old boy, kind of uncomfortable. I emailed the company this morning.
I agree that PETA's campaign seems more legit, although it's difficult to articulate why without waving my hands and saying "Uhh third-wave feminism..." But in a nutshell: the issue is more complex than just the presence of sexy women. The power in the GoDaddy ads was obviously held by the men. Feel free to correct any of this, as I was drinking, but from my recollection, the first ad was teenage boys having god-like control over a woman on their computer which they used to get her naked in the shower with another woman. The second was women on trial or something in front of a panel of men. I think there was one token woman. Fuck, now I have to look the thing up.
OK, in 2007, the token woman on the panel was a severely dried-up nutcracker to remind us of the cost of women possessing power. (Men, don't let your ladies act like men.) In 2009 she is only visible for 1/2 a second in the long shot, relegating her presence to irrelevance. (Side note: check out the somewhat dialed-down creepiness in the crowd and the panel in 2009 as compared to the first ad in 2007. I wonder why they bothered.)
In the PETA ad, the women look like they are enjoying their sexuality and are in control of the message. It isn't perfect, but it's better by a long shot. Plus, these women are masturbating with vegetables. Men may need an invite to be part of the world created by PETA's commercial.
Anyway, fuck GoDaddy.
On reviewing the first ad, I noticed that the dickweed uses his new-found GoDaddy God Powers to make the woman take five showers in one day. When she explains this, she is obviously not happy about her skin turning to a pruney shell, but she must shower again anyway because GoDaddy gave the teenage boy huge God balls.
I didn't see them. Is there a link where I can evaluate them, as ill as they might make me?
I cede the point: Best. Ad. Ever. Who knew that naked ladies + sex could be empowering?
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